When I decided I wanted to change my business name and use my name, I think I was doing some framing and signing a matte. I thought, “How cool would it be if I had a name seal to stamp this?” (Aaahhhh)
In my daughter’s libray, we have a book titled The Name Jar, by Yangsook Choi. It tells the story of a young girl whose family has recently moved to New York from Korea and she wants to choose an American name to use in school, because she is concerned her new friends will have difficulty pronouncing her Korean name. Entwined throughout the story are some of the naming customs in Korean culture and the tradition of using a Dojang or Korean Name Seal. I have always been drawn to the graphic style and beauty of these hand carved stamps.
I started researching name seals and tried to figure out how to design one myself, but
I am not a graphic designer.
I am not a graphic designer.
It was time to consult a professional. So I got in touch with my friend Jason Carreiro who is the designerd of Loop Design in Dumbo, New York. I have known Jay since third grade. We went to elementary school, middle school, and high school together, and then wound up at the same university (in the art department no less).
But, he studied to graphic design (among other mediums) which combined with his intuitive, innate talent has made him one finest (and rather humble) of professional designers.
That is why I have a killer new logo design. I basically told him what I was thinking and gave him an extremely crude rendition that he developed into exactly what I wanted. Clean, contemporary, distinct, branding.
Thank you, Jay!
More about Jay (from the Loop Design site)
Jason Carreiro , Designerd© and Smart Director™ For Hire.
Jason is widely regarded as the best designer in Brooklyn by his mom and several close friends. Prior to starting Loop Design, Jason was the Design Director at the New York office of Delirium Corp. He has over fifteen years of professional experience, designing projects for Walt Disney, Planet Hollywood, The Rockwell Group, The Boston Bruins, Condé Nast Publishing and Ann Taylor, to name a few.
Jason has a framed Bachelor’s Degree, 78,986 fonts, and a pair of nerdy black glasses —so clearly, he’s well qualified to assist with your next big creative project. His work has been included in a variety of design books and periodicals including, The End of Print: The Graphic Design of David Carson, which has sold 200,000 copies, was translated into five languages, and is the most successful graphic design book in the world (seriously, Google it).
Jason recently taught a semester of Typography for Illustrators with professor Noel Claro at Parsons The New School For Design. In his spare time, he enjoys long walks on the beach, baking alphabet-shaped scones, and writing about himself in the third person.